We were recently having a conversation with a client who was struggling with a marketing message. Actually, creating a clear and concise marketing message is a common conversation at The Entrepreneur Circle.
For some reason we want to over complicate marketing.
We get too fancy for our own good
We think we need to use flowery language, or buy expensive campaigns
We want to try Bizarre TV commercials
What we need to do is simplify our message.
Be super clear on your target market
Understand how prospects want to be communicated with
Understand what’s important to them
Create a clear, simple, easy to understand message .