I still don’t totally get the concept of Business Coaching. What it would do for me?

How are you going to help me grow my business?
April 30, 2018
In these Roundtable groups, do people just sit around and complain about their businesses?
April 30, 2018

I still don’t totally get the concept of Business Coaching. What it would do for me?

This is such a common question. We don’t really coach “knowledge”. We’re not telling you what to do. Let’s face it, most of the time business owners are looking for ways to grow their business.  The number one statement we hear is “I need better marketing”.  We have found that marketing plans work best when the business owner has a clear understanding of

  • Their business
  • Their client
  • The activities they are engaging in
  • And what they are really willing to do

Oftentimes, a business owner hires a marketing company without a clear understanding of these things, and wants to get right to it.  We get it, marketing companies cost money, lack of marketing costs money, time costs money.  Business owners with limited budgets want to get right to it, and don’t want to spend time on silly stuff.  Unfortunately, they also find that marketing plans usually disappoint and they are back to where they started.  A business coach will help pull that stuff out and help the business owner get clearer on how they should market.

Business coaching doesn’t mean the business owner is weak, or incapable.  It’s intended to be very deliberate, to help the business owner see things from a different perspective, and find the answers to the challenges they are having.

As one client put it,“we help you clear all the crap out of your head, which gives you more mental capacity to grow your business”. Coaching also helps you build your business your way.  We just help facilitate that process for you.

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