Frequently Asked Questions

This is a question we hear a lot, folks don’t always understand what we do, and if it is right for them.

The Entrepreneur Circle is a marketing consulting and coaching company that helps Business Owners:

  • Create and implement a marketing strategy
  • Execute on their goals
  • Grow their business
  • Acquire new customers…

We do that by providing the following products

  • Marketing and strategy consultation
  • Business Coaching
  • Marketing Management
  • Digital Marketing (Create and Manage)
  • Copywriting
  • Manage web design projects

Visit our products page to find out more http://mentalcompass.com/our-products/

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We started because we owned a medical imaging business, and had questions. We belonged to a group that provided an informal board of mentors that helped with the everyday issues. Later we purchased that company and after asking other business owners the question “What are you looking for that you are currently not finding?” They answered “A place where I can talk about how things are really going, and get answers”.

We evolved as our customers needs evolved. When we noticed they needed something we added it to our list of offerings.

We started by offering Peer Advisory Boards to business owners.  The community needed a place to talk about what what really going on in their business.  The groups led to individual business Coaching (one on one), which led to Team coaching (Working with the staff of the business).

We found that more often than not, business owners were coming to us to help them with their own marketing.  We also found that our own quest to understand marketing and how to create effective compelling campaigns was an area we became quite proficient in over the years.  We evolved again and now focus almost all of our efforts with clients on helping them market themselves.

For more info visit our products page http://mentalcompass.com/our-products/

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Here are some of the questions we get asked about at the entrepreneur circle

We were recently having a conversation with a client who was struggling with a marketing message. Actually, creating a clear and concise marketing message is a common conversation at The Entrepreneur Circle.

For some reason we want to over complicate marketing.

  • We get too fancy for our own good
  • We think we need to use flowery language, or buy expensive campaigns
  • We want to try Bizarre TV commercials

What we need to do is simplify our message.

  • Be super clear on your target market
  • Understand how prospects want to be communicated with
  • Understand what’s important to them
  • Create a clear, simple, easy to understand message .
  • Tell the truth
  • Treat people like intelligent adults

“I need to market myself better” is something we hear from Small Business owners all the time at The Entrepreneur Circle.

You very well may need to market yourself better – and we can always help with that. But before, you go ahead and start another marketing strategy that may or may not work. We suggest you look at a few other things first.

What are your Personal strengths?

What are your Business strengths?

Who is your Target audience?

After you answer the above questions, then create a marketing strategy to communicate with your future customers.

Still have questions?  Give us a call 866-627-6753, or send us a note

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“I’m Looking for a Better Marketing Strategy”

At The Entrepreneur Circle we often hear “I need a better marketing strategy” from our business owner clients. Before we get to discussing specific strategies, there’s a few important questions we need to address first:

  • Is everything else in your business functioning as it should be?
  • Are you providing great service?
  • Is your offering something that people want?
  • Do people believe that you are capable of providing what they need?

If you answer yes to all of these, then it may be time to look at your messaging. Is your message crystal clear and compelling to the right target audience? If not, that’s the place to start. Once you have a clear message and clear offering for the right audience, there’s a number of potential marketing strategies that will work. Unfortunately, there is no way to get around the initial work of really understanding your marketplace.

 

Still have questions?  Give us a call 866-627-6753, or send us a note

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“Should I do my own marketing?” is a question we hear a lot from clients of The Entrepreneur Circle. In many cases, the answer might be yes:

  • You know your market
  • You know your business and industry
  • You know the habits of your customers
  • You have the most passion for your business

However, the million dollar question to ask yourself “will you do everything that needs to be done?” Marketing plans don’t have to be fancy or expensive, they have to be compelling and consistent.

  • So, yes you can do it yourself if:
  • You’re good at it
  • You stay on top of it
  • Willing to bring in others as necessary

Another benefit to doing your own marketing is it will help you understand where you need professionals. Of course, if you try it and find it’s not something for you, you can always bring in a marketing company.

Still have questions? Give us a call 866-627-6753 send us a note

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Small business owner clients of The Entrepreneur Circle ask us all the time…what’s the best form of marketing for my business?

There are so many choices

  • Social Media Marketing
  • Email Marketing
  • Networking
  • Direct Mail
  • ETC…

People are often confused about what’s going to work best for them. So…how should you go about deciding which forms of marketing will have the greatest effect?

There are many factors to consider, below are just a few.

  • How does your target audience like to get its information?
  • Test different methods
  • What has worked in the past?
  • Are you doing it yourself?
  • Where are your interests and skills?
  • What type of product do you sell?

Still have questions?  Give us a call  866-627-6753 or send us a note

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There are a few reasons our clients grow.

We help you get a clear understanding of

  • The marketplace you serve
  • Why your customers  buy from you
  • How your customers want to hear from you
  • Create plans that work
  • We help you execute on your plans and stay accountable to achieving the results you desire
  • Keep you on track

Average reported growth is 24 -37% a year

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