Mike and Maria Keiser have worked very hard over the past 15 years to create an organization where you, the business owner, will find real world answers and solutions to your most pressing problems. It isn’t theory or “fluff”. When you work with The E Circle, you’ll get usable, practical ideas and solutions that you can apply to your business immediately.
- Marketing Consulting
- Small Business Coaching
And if it’s a big project you have in your business, The E Circle can help manage and execute it.
These are real questions people come to us with:
We were recently having a conversation with a client who was struggling with a marketing message. Actually, creating a clear and concise marketing message is a common conversation at The Entrepreneur Circle.
For some reason we want to over complicate marketing.
- We get too fancy for our own good
- We think we need to use flowery language, or buy expensive campaigns
- We want to try Bizarre TV commercials
What we need to do is simplify our message.
- Be super clear on your target market
- Understand how prospects want to be communicated with
- Understand what’s important to them
- Create a clear, simple, easy to understand message .
- Tell the truth
- Treat people like intelligent adults
“I need to market myself better” is something we hear from Small Business owners all the time at The Entrepreneur Circle.
You very well may need to market yourself better – and we can always help with that. But before, you go ahead and start another marketing strategy that may or may not work. We suggest you look at a few other things first.
What are your Personal strengths?
What are your Business strengths?
Who is your Target audience?
After you answer the above questions, then create a marketing strategy to communicate with your future customers.
Still have questions? Give us a call 866-627-6753, or send us a note
“Should I do my own marketing?” is a question we hear a lot from clients of The Entrepreneur Circle. In many cases, the answer might be yes:
- You know your market
- You know your business and industry
- You know the habits of your customers
- You have the most passion for your business
However, the million dollar question to ask yourself “will you do everything that needs to be done?” Marketing plans don’t have to be fancy or expensive, they have to be compelling and consistent.
- So, yes you can do it yourself if:
- You’re good at it
- You stay on top of it
- Willing to bring in others as necessary
Another benefit to doing your own marketing is it will help you understand where you need professionals. Of course, if you try it and find it’s not something for you, you can always bring in a marketing company.
Still have questions? Give us a call 866-627-6753 send us a note
Small business owner clients of The Entrepreneur Circle ask us all the time…what’s the best form of marketing for my business?
There are so many choices
- Social Media Marketing
- Email Marketing
- Direct Mail
People are often confused about what’s going to work best for them. So…how should you go about deciding which forms of marketing will have the greatest effect?
There are many factors to consider, below are just a few.
- How does your target audience like to get its information?
- Test different methods
- What has worked in the past?
- Are you doing it yourself?
- Where are your interests and skills?
- What type of product do you sell?
Still have questions? Give us a call 866-627-6753 or send us a note
We’ve heard this a million times. But it’s usually in the execution where business owners struggle the most. If you “just need to execute”, why aren’t you? We’ll help you work through the challenges that are preventing you from executing at 100%.
There are a few reasons our clients grow.
We help you get a clear understanding of
- The marketplace you serve
- Why your customers buy from you
- How your customers want to hear from you
- Create plans that work
- We help you execute on your plans and stay accountable to achieving the results you desire
- Keep you on track
Average reported growth is 24 -37% a year
We started because we owned a medical imaging business, and had questions. We belonged to a group that provided an informal board of mentors that helped with the everyday issues. Later we purchased that company and after asking other business owners the question “What are you looking for that you are currently not finding?” They answered “A place where I can talk about how things are really going, and get answers”.
We evolved as our customers needs evolved. When we noticed they needed something we added it to our list of offerings.
We started by offering Peer Advisory Boards to business owners. The community needed a place to talk about what what really going on in their business. The groups led to individual business Coaching (one on one), which led to Team coaching (Working with the staff of the business).
We found that more often than not, business owners were coming to us to help them with their own marketing. We also found that our own quest to understand marketing and how to create effective compelling campaigns was an area we became quite proficient in over the years. We evolved again and now focus almost all of our efforts with clients on helping them market themselves.
For more info visit our products page http://mentalcompass.com/our-products/
There’s a lot more questions we get about what we do. Way too many to discuss here. What you really need to know is that we’ve created services and programs that fit comfortably into your life and business. When you work with us you will grow your business, operate more efficiently, manage better, and enjoy your business more.
Michael and Maria Keiser are the co-owners The Entrepreneur Circle, LLC, and authors of the number 1 Best Seller Your Practice by Design.
The Entrepreneur Circle is a Marketing Agency for the small business owner in Manchester, CT. After many years of coaching and consulting with small business owners Mike and Maria found that the common frustration among their clients revolved around marketing and communicating their message to their audience.
In a nutshell they’ve spent the last 15 years understanding what gets in the way of businesses performing at a high level and helping them break through those barriers. They primarily focus on helping clients create and implement marketing strategies but find that their experience in helping business owners get a handle on the other aspects of their business has a big impact in the success of helping clients through their marketing challenges.
“In order to have a successful marketing campaign, it’s important to truly understand yourself, your business, and the behavior of your clients.”
The Keisers have been business owners since 1997 and use their business knowledge and experience to assist their clients uncomplicate business, so they can execute their goals, have more money & feel less stress.
Prior to The Entrepreneur Circle, Maria was the COO for American Mobile Scan, a company that provided on-site bone density testing, and General Manager/ Event Coordinator for All-in-One.
In 2007 Maria was recognized as a 40 Under Forty by The Hartford Business Journal. Maria’s hobbies include tap dancing and reading.
Prior to The Entrepreneur Circle, Mike was the Founder and President of American Mobile Scan, a company that provided on-site bone density testing to physicians and hospitals.
Mike is a combat veteran of the Gulf War, where he served with a forward surgical team in Iraq.
Mike is also a life long drummer and fan of the Pittsburgh Steelers.
They live in Manchester, CT with their two children.