What are some marketing best practices?

What are some marketing best practices?

We were recently having a conversation with a client who was struggling with a marketing message. Actually, creating a clear and concise marketing message is a common conversation at The Entrepreneur Circle.

For some reason we want to over complicate marketing.

  • We get too fancy for our own good
  • We think we need to use flowery language, or buy expensive campaigns
  • We want to try Bizarre TV commercials

What we need to do is simplify our message.

  • Be super clear on your target market
  • Understand how prospects want to be communicated with
  • Understand what’s important to them
  • Create a clear, simple, easy to understand message .
  • Tell the truth
  • Treat people like intelligent adults

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