How we helped a Business Owner consistently grow 25% per year in a flat market…
Several years ago, when the market was going through an amazing amount of flux and financial advisors were going through one of the most challenging times in decades, we helped a client grow his business 25% per year every year in a flat market. Even more importantly, in the principal’s own words, “you helped me build my organization in my own way”. This is very important to him. He doesn’t want to be told what to do. He wants us to help him bring out his own best. There’s a huge difference.
When we first started our relationship, we took a very proactive look with him at specifically what was working well and what was not working the way he wanted it to. It’s important to get specific and detailed regarding what’s working well. Often, the business owner is so entrenched into the daily fires and operations that they don’t have a clear understanding of what’s working and what isn’t. We helped him evaluate his own strengths and the strengths of his business. He began to realize that every organization has something that’s not functioning optimally, even if you’re not aware of it. We also identified where his business has had its greatest successes and what was happening to create those successes.
Next, we helped him understand where he was in his own way. Most business owners are their own biggest obstacle from time to time. It can be from having too many fires, being pulled in too many directions, attitude or behavior issues, overwhelm, or a host of other things. We helped him see where he was the problem and worked on strategies to overcome.
He stated that our one on one coaching sessions provided him with an environment where he could “think out loud”. This made a big difference for him, as it helped him see possibilities he wasn’t seeing and to brain storm strategies with someone he trusts.
Then we worked with him to create the behavior and activity changes that would grow his business. It’s often nearly impossible to create real and lasting change without outside help. He was then able to see what needed to be done, monitor progress, and deal with old issues in a new way. He no longer felt bogged down.
Finally we help him devise the strategies to do away with the things that were not working or moving his business forward. He solely focused on the activities and strategies that were measurably growing his business. He completely eliminated the irrelevant activities that he had previously engaged in. He was amazed at how much of his time had been taken up on things that did not require his attention or were not moving him forward. He now operates in a much more efficient and profitable way.